Why Pinterest Should Be Your #1 Marketing Priority as an Artist (And What Most People Get Wrong)

Blume Bauer
Sep 11
3 min read

Hi sweet friends! 💛

I've been watching artists struggle with social media marketing for years, and I keep seeing the same pattern that is exhausting for artists. They're pouring hours into creating content for platforms where their posts disappear faster than paint dries – Instagram stories vanish in 24 hours, Facebook posts get buried by algorithms, and Twitter (X) posts become yesterday's news.

But what if I told you there's a platform where your content keeps working for you months and even years after you post it?

Person in red on a rocky hilltop, looking up at floating red squares with Pinterest logos. Red background with a sense of wonder and vastness.

The Social Media Trap Most Artists Fall Into

The truth about most social media platforms is that they're designed for constant feeding. You create content, it gets a brief moment in people's feeds, and then it's gone forever. The platforms reward consistency, but only give you a tiny chance at that "unicorn post" that might actually grow your business.

It's exhausting, and frankly, it's not sustainable for creative entrepreneurs who should be spending their time creating, not constantly churning out social content that disappears.

Red hourglass in a red room with falling Pinterest logos on scattered cards, creating a dynamic and vibrant scene.

Enter Pinterest: The Platform That Actually Works Long-Term

Pinterest operates completely differently. When you pin something today, it can continue showing up in search results and feeds for months or years. It's an "evergreen platform" – your content has staying power.

For artists and product-based businesses, this is revolutionary. Your art doesn't just get a moment of visibility – it gets ongoing discovery by people actively looking for what you create.

The Mistake I See Most Artists Making on Pinterest

Most artists go wrong when they treat Pinterest like Instagram. They post randomly, use whatever images they have lying around, and wonder why nothing happens.

Pinterest isn't social media – it's a visual search engine. People come to Pinterest with intention. They're planning, dreaming, and yes, buying. But you need to understand how to speak Pinterest's language.

Why Pinterest Loves Artists (And Your Bank Account Will Too)

Pinterest users are planners and dreamers – exactly the people who invest in art and handmade products. They're not just mindlessly scrolling; they're curating their future purchases, their dream homes, their personal style.

When someone saves your art to their "Living Room Ideas" board, they're telling Pinterest (and themselves) that they're serious about finding something like what you create. That's marketing gold.

White hands hold red cards with white Pinterest logos and a white sphere on a red textured background with scattered red cubes.

The Strategy Shift That Changes Everything

Most people think Pinterest is about pretty pictures. That's only half the equation. The real magic happens when you understand Pinterest SEO, create content that serves your audience beyond just showing your products, and build a systematic approach to growing your presence.

In my upcoming live class "Pin It Like It's Hot" on the 19th, I'll be sharing the exact strategies I've used to help artists build sustainable traffic and sales through Pinterest – including the specific number of pins you should be creating daily (hint: it's probably more than you think, but I'll show you how to do it efficiently).

Red eagle with outstretched wings atop red and white Pinterest-branded boxes. Intense red background, creating a bold, striking scene.

What Makes Pinterest Marketing Different for Creative Businesses

Unlike other platforms where you're competing for attention in a crowded feed, Pinterest rewards helpful, beautiful content. Your art tutorial pins can drive traffic for years. That product styling shot can keep bringing customers to your shop long after you've forgotten about posting it.

The key is to approach Pinterest organic marketing strategically, not randomly.

Ready to Transform Your Pinterest Game?

If you've been frustrated with social media that demands everything and gives little back, it's time to discover what Pinterest can do for your creative business.

Join me for "Pin It Like It's Hot" on the 19th, where I'll walk you through exactly how to set up your Pinterest presence for long-term success, share the daily pinning strategy that drives real results, and show you how to create pins that people can't help but save and click.

This isn't about adding another platform to your already overwhelming social media routine – it's about replacing that exhausting hamster wheel with a marketing system that actually builds momentum over time.

Are you ready to pin it like it's hot?