Beyond T-Shirts: Why Drinkware Should Be Your Next Print-on-Demand Move

Hi sweet friends! 💛

If you've been focusing solely on apparel in your print-on-demand journey, it's time to pour yourself into something new. Today, let's talk about an often overlooked but incredibly profitable product category that could be the perfect vessel for your creative expression: drinkware.

Why Print-on-Demand Drinkware Deserves Your Attention

Drinkware offers a unique canvas for your creativity that comes with several advantages:

• Daily Visibility → Your designs get seen multiple times a day

• Practical Value → Customers use these products regularly

• Gift Appeal → Easy go-to presents for virtually any occasion

• Higher Profit Margins → Often better returns than standard apparel

As Georgia O'Keeffe once said, "I found I could say things with color and shapes that I couldn't say any other way." The same applies to your designs on different canvases—some expressions simply work better on a mug than a t-shirt!

Drinkware Options to Explore

The world of print-on-demand drinkware extends far beyond basic coffee mugs. Here's what you might consider adding to your shop:

1. Mugs with a Twist

Standard mugs are just the beginning. Consider color-changing mugs that reveal designs when filled with hot liquid, or campfire enamel mugs for the outdoor enthusiasts in your audience.

2. On-the-Go Options

Insulated tumblers and water bottles aren't just trendy—they're practical investments that people use daily. A design that might be too bold for someone to wear might be perfect for their desk or gym bag.

3. Specialty Drinkware

Wine glasses, beer steins, shot glasses—these specialty items open doors to niche markets and themed collections that can really stand out in the print-on-demand space.

4. Seasonal Offerings

Holiday-themed drinkware can bring in substantial seasonal revenue. Think beyond Christmas to other celebrations throughout the year where people entertain or give gifts.

What Designs Work Best on Drinkware?

Not all designs translate equally across products. Here's what tends to perform well specifically on drinkware:

• Witty One-Liners → Perfect for morning coffee mugs or evening wine glasses

• Minimalist Art → Clean designs that make a statement without overwhelming

• Personalized Elements → Names, initials, or personalized messages

• Vibrant Patterns → Bold designs that catch the eye

• Conversation Starters → Designs that prompt questions or comments

The Set Strategy: Multiply Your Sales

Here's an insider tip that's worked wonders for many print-on-demand artists: create coordinated sets of drinkware. This approach can significantly boost your average order value. Bonus tip: sell the sets for a small discount as a collection to encourage a larger order.

Consider these set ideas:

• Coffee mugs with matching coasters

• His and hers tumbler sets

• Family sets with personalized options for each member

• Seasonal collections that work together

Implementation Tips

Ready to add drinkware to your shop? Here are some practical steps to take:

1. Research Suppliers → Not all print-on-demand services offer the same quality or options for drinkware 

2. Test Samples → Always order your own products first to verify quality

3. Optimize Photography → Show your drinkware in use, not just product mockups (you can also use AI to create one-of-a-kind mockups)

4. Bundle Strategically → Create offers that encourage multiple purchases

5. Consider Packaging → Special packaging can elevate the perceived value, especially for gift purchases

   
   

Getting Started

If you're ready to expand into drinkware, start small with 3-5 of your best-performing designs. See what resonates with your audience before investing heavily in a full collection.

Remember that different products may attract different customer segments—be prepared to adjust your marketing approach accordingly.

Final Thoughts

Drinkware isn't just another product category—it's an opportunity to reach customers in their daily routines in a way apparel simply can't. As you explore this option, you'll likely discover new creative possibilities and customer connections.

What drinkware product are you most excited to try? Drop a comment below and let me know which designs you think would work best on your new products! 💛

Looking for more inspiration? Check out my free guides here.