Hi sweet friends! 💛
Let's talk about something that's been heavy on my mind lately, especially after that recent TikTok outage. For those 12 nerve-wracking hours, we all got a stark reminder of something I've been thinking about a lot → the importance of owning your audience connection.
Here's the truth: social media can feel like this amazing, unstoppable force. You might be crushing it right now - fantastic engagement, sales flowing in, conversion rates that make you do a happy dance. But here's the scary part...
It can all disappear in an instant. 🌼
I'm not being dramatic here. Platforms can go down, get banned, or face massive boycotts. And let's be real - many of these tech CEOs (looking at you, Zuck) aren't exactly prioritizing our best interests. They're running businesses, and sometimes their decisions can leave creators scrambling.
Now, don't get me wrong - this isn't a "abandon all social media" manifesto. These platforms are still incredible tools for reaching new people and growing your audience. They're actually the best free way to build your email list in the first place!
But sweet friends, we need to talk about actually BUILDING that list. Like, starting yesterday. 🍋
Here's the beautiful thing that might surprise you: you can start collecting emails right this minute.
You don't need:
A fancy marketing funnel
An elaborate welcome sequence
A paid email platform subscription
What you DO need is surprisingly simple:
A clear call to action on your posts
A secure place to collect emails (even a simple form on your website works!)
You could even start super simple - when people reach out with questions, respond thoughtfully, and ask if they'd like to join your email community for more insights. Easy, authentic, and effective.
Yes, eventually you'll want to level up with an email platform - many offer free plans for growing lists! But don't let perfect be the enemy of getting started. The important thing is to begin to gather those emails NOW.
So here's what I'm proposing: let's make a pact together. Starting today, we commit to including email list CTAs in our social posts. Even something as simple as "Want more tips like this? Join my email community!" can make a huge difference.
Who's with me? → Drop a comment below and let me know if you're joining this email list-building journey!
Let's build something that's truly ours, together. 💛
Your turn: Are you ready to start prioritizing your email list? What's one small step you can take today to begin collecting emails from your audience?
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